Transmedia storytelling is the act of using multiple media platforms to tell a narrative across time. Each media piece functions as a standalone story…also contributes to a larger narrative. (Rutledge P, 2017). This phenomenon has become so prevalent in our media consumed society, where the audience is able to participate in the narrative and add content.
A good example of transmedia storytelling is the Matrix, which Jenkins often uses as an example to show how not one standalone text in the matrix series (shorts, video games, comics) can provide all the information to gain a perfect understanding of the complex matrix universe (Jenkins, 2007).
Transmedia storytelling has again allowed the audience to become such a crucial part of the narrative and continues to shape the message being told. Similarly to the idea behind the medium is the message, responders can shape the story and grasp onto what resonates with them, giving one story the ability to reach a larger audience.
Rutledge. P, 2017, athinklab, What is Transmedia Storytelling?, http://athinklab.com/transmedia-storytelling/what-is-transmedia-storytelling/
Jenkins. H, 2007, henryjenkins.org, Transmedia Storytelling 101, http://henryjenkins.org/2007/03/transmedia_storytelling_101.html