SOMEONE JUST TELL ME IF THE MEDIUM IS THE MESSAGE

“The Medium is the Message” is a phrase developed by Marshall McLuhan in his 1964 publication, Understanding Media.

Essentially from watching a few too many YouTube videos and other people’s interpretations about this confusing statement, my understanding is that McLuhan set out to place a deeper emphasis on the actual means of communicating as opposed to the message being sent.

The medium is anything that allows us to send a message that exceeds our own human abilities. Technology and the internet is an undeniably powerful medium (used by me at least) to communicate with other people near and far, accumulate an embarrassingly large amount of dank memes and learn how to do basically anything with a quick search on Google… (it even allowed me to make this wildly unoriginal piece inserted below).

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So why is the medium important enough to be the message? McLuhan thinks it’s because the medium is constantly challenging us. It has allowed the creation of the “global village”, a place where we are able to instantaneously exchange information with people all over the world, just as we all do now with the internet.

Turns out Marshall McLuhan had genius on his hands, because even though I was reluctant to admit it at first, the medium really is the message.

References:
Meme Generator, 14/3/17, Meme Generation – Create Your Own Meme, https://memegenerator.net/create
Mitew, T (2017), BCM112 Convergent Media Practices, 14/3/17, https://plus.google.com/u/0/+BCM112ConvergentMediaPractices

 

 

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One thought on “SOMEONE JUST TELL ME IF THE MEDIUM IS THE MESSAGE

  1. A really clear and succinct deconstruction of McLuhan’s theory! I agreed with your example of the internet being a medium that provides the user with the ability to transcend beyond the confines of a standard medium and create something else out of another creation that exists. Consider how this age of participation enables the audience to become producers; how it empowers the audience to manipulate each aspect of the creation process to suit their chosen medium. You may find this blog of interest as to the changing definition of the audience http://archive.pressthink.org/2006/06/27/ppl_frmr.html.

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