The media, the main means of mass communication. Television, Newspapers, Radio, Internet. It essentially consumes our everyday lives as our world becomes more and more reliant on being constantly aware of what is happening around us in the world. But a less-than-often asked question, who owns our media platforms and what do these media moguls, in their global corporations actually do?
As I learnt in this week’s lecture, the Australian media is essentially owned by four specific individuals, these are: Rupert Murdoch, Bruce Gordon, Gina Rineheart, Kerry Stokes. The ‘Media Interests’ snapshot shows the companies that these four people own, and it is easy to see why they are considered the most influential media owners in Australia.
Take Rupert Murdoch for example. A man who is known in the public eye for his abuse of the media industry. At the ripe age of twenty-two Murdoch inherited a chain of newspaper companies, and turned these into hugely successful media companies. Murdoch became a controversial icon when his newspapers at his company NewsCorp started to print more controversial articles, which is what made his papers sell at such a high rate, because the journalists were encouraged to speak of things that other papers didn’t utter. So, whilst Murdoch isn’t renowned for his kind nature, he is powerful because of somewhat smart business decisions that has lead him to becoming undeniably one of the most powerful media moguls of our time.
It is fair to say that the way that each individual receives the news is generational. For example, whilst I might grab my iPhone and look on one of my social media apps, my Grandmother gets the news through the radio or the newspaper. “Among 12 countries surveyed, Australians were the top of the pile for the accessing news on a smartphone.” So how do websites such as Twitter play a part in the way we receive our news? Because I know I am a fan of an’180 characters or less’ update on what is happening in the world when I’m running to and from uni or work. Well, I think the most notable difference between Rupert Murdoch and NewsCorp and Jack Dorsey and Twitter, is that Jack Dorsey has absolutely no control in the content that, for example, Twitter handle ‘BBC News’ posts, and so the control remains with the BBC who are a trusted source of news all over the world.
The way that the media is accessed by each different individual is out of our control, but it is important to note that certain media platforms are more easily manipulated by their owners than others.
Until next week,
industryacma 2016 ‘Media Interests’ snapshot, 24/3/16 http://www.acma.gov.au/theACMA/media-interests-snapshot
The Guardian 2015 Australians love world news and digital media but never mind the politics, 25/3/16 http://www.theguardian.com/media/2015/jun/17/australians-love-world-news-and-digital-media-but-never-mind-the-politics
Cassell, How Rupert Murdoch Became A Media Tycoon, Investopedia, 26/3/16, http://www.investopedia.com/articles/investing/083115/how-rupert-murdoch-became-media-tycoon.asp
BBC News World 2016, BBC News World, Twitter, 27/3/16 https://twitter.com/bbcworld?lang=en
Catherine Clifford 2013, Twitter’s Jack Dorsey on How Entrepreneurs Should Use Twitter, Entrepreneur, 27/3/16 http://www.entrepreneur.com/article/227111
Josh Halliday and Tom McCarthy 2013, NewsCorp confirms split – as it happened, The Guardian, 28/3/16