Who owns the Media?

Hey guys!

The media, the main means of mass communication. Television, Newspapers, Radio, Internet. It essentially consumes our everyday lives as our world becomes more and more reliant on being constantly aware of what is happening around us in the world. But a less-than-often asked question, who owns our media platforms and what do these media moguls, in their global corporations actually do?

As I learnt in this week’s lecture, the Australian media is essentially owned by four specific individuals, these are: Rupert Murdoch, Bruce Gordon, Gina Rineheart, Kerry Stokes. The ‘Media Interests’ snapshot shows the companies that these four people own, and it is easy to see why they are considered the most influential media owners in Australia.


Take Rupert Murdoch for example. A man who is known in the public eye for his abuse of the media industry. At the ripe age of twenty-two Murdoch inherited a chain of newspaper companies, and turned these into hugely successful media companies. Murdoch became a controversial icon when his newspapers at his company NewsCorp started to print more controversial articles, which is what made his papers sell at such a high rate, because the journalists were encouraged to speak of things that other papers didn’t utter. So, whilst Murdoch isn’t renowned for his kind nature, he is powerful because of somewhat smart business decisions that has lead him to becoming undeniably one of the most powerful media moguls of our time.

It is fair to say that the way that each individual receives the news is generational. For example, whilst I might grab my iPhone and look on one of my social media apps, my Grandmother gets the news through the radio or the newspaper. “Among 12 countries surveyed, Australians were the top of the pile for the accessing news on a smartphone.” So how do websites such as Twitter play a part in the way we receive our news? Because I know I am a fan of an’180 characters or less’ update on what is happening in the world when I’m running to and from uni or work. Well, I think the most notable difference between Rupert Murdoch and NewsCorp and Jack Dorsey and Twitter, is that Jack Dorsey has absolutely no control in the content that, for example, Twitter handle ‘BBC News’ posts, and so the control remains with the BBC who are a trusted source of news all over the world.

Screen Shot 2016-04-03 at 11.25.16 PM.png

The way that the media is accessed by each different individual is out of our control, but it is important to note that certain media platforms are more easily manipulated by their owners than others.

Until next week,




industryacma 2016 ‘Media Interests’ snapshot, 24/3/16 http://www.acma.gov.au/theACMA/media-interests-snapshot

The Guardian 2015 Australians love world news and digital media but never mind the politics, 25/3/16 http://www.theguardian.com/media/2015/jun/17/australians-love-world-news-and-digital-media-but-never-mind-the-politics

Cassell, How Rupert Murdoch Became A Media Tycoon, Investopedia, 26/3/16, http://www.investopedia.com/articles/investing/083115/how-rupert-murdoch-became-media-tycoon.asp

BBC News World 2016, BBC News World, Twitter, 27/3/16 https://twitter.com/bbcworld?lang=en

Catherine Clifford 2013, Twitter’s Jack Dorsey on How Entrepreneurs Should Use Twitter, Entrepreneur, 27/3/16 http://www.entrepreneur.com/article/227111

Josh Halliday and Tom McCarthy 2013, NewsCorp confirms split – as it happened, The Guardian, 28/3/16






3 thoughts on “Who owns the Media?

  1. I think think this is a really solid blog.
    I really agree with the points about social media, and how it widely used throughout Australia.
    This has become the way which the newer generations are accessing their information, which older generations would have previously accessed via Television or the newspaper. Perhaps one day this will be the main source of news, and the likes of Murdoch etc, won’t be able to control the media so much.


  2. Hey Celine 🙂 I really enjoyed this post and how easy-to-read it is! Your sources are also great with explaining your point of view. As you said, as consumers we don’t have a lot of say in the media produced and it definitely is important to know where the information comes from. Especially when the generation gap means the information each platform could vary leading to very different ideas of what is happening!


  3. Hi Celene I really enjoyed reading your blog post for this week! I really liked your comparison between Rupert Murdoch’s media empire and Jack Dorsey’s social media platform Twitter. As a frequent user of social media and my iPhone, I can definitely see how the legacy media industry once used by older generations in the past (e.g. newspapers, radio) is losing its power in the media as now everything is simply accessible at my fingertips! I also really liked the statistic that you added about how Australians are in the top 12 countries of the world using their smartphones for news as this was both informative and further reinforces your argument! Keep up the good work !


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s